Friday, June 11, 2010

Premiere Orlando International Beauty Event

Sultana Ali who was working at the information booth at this event was kind enough to get me a press pass so I could wander the Convention Center at will. She showed me around the show floor pointing out various sketch opportunities. I shouted out, "Everyone here is a model. how can I go wrong!" After she went back to work, I settled in and started sketching.
The first booth I stopped at was Farouk Systems. The product they seemed to be showcasing was a special hair spray. The two hair stylists circled a model seated in a barbers chair. They both kept spraying the models hair until he was lost in the mist filled cloud they had created. They both teased and snipped the hair while talking incessantly. It seems this product is targeted for a Hispanic market. Between hair cuts, the stylists would shout out to the crowd, "Who wants some free stuff!?" "I can't hear you!"
The models hair was multi-colored. The stylist demonstrated how to cut a perfectly straight edge between hair colors. Fashion models would strut up and down the runway and cameras would start flashing.
The convention floor was packed. Who knew that so many people would want to attend a conference devoted to beauty products? This sketch was a real challenge since there was a nonstop flow of humanity between me and the booth I was trying to draw. When I finished this drawing I felt I was capable of drawing anything. Drawing the stylists proved a challenge since they moved with amazing speed. His hands moved so fast they would show up on film as blurs. At the front of the stage there was a huge assortment of lotions, creams and sprays. They all seemed to sport the same orange label.
I continued to walk the show floor but I am sure I only saw a fraction of the vendors. Events like this are for me exhausting since I am always changing direction to avoid people who stop in the isles. It is like running an obstacle course all day long.

No comments: