Thursday, October 8, 2015
Terry's friend Elaine Pasekoff organized monthly Pop Up Discos in Miami. Her thought was that 50 somethings aren't interested in the modern club scene, but they have fond memories of their disco days. Elaine had a birthday Disco party that was a blast, and she wanted to keep the party going. She used to work for the Miami Herald, so she called in favors to get ad space for her Pop Up Disco concept. During Art Basel, this disco had a fair attendance, but it was to far from the main arts scene to really pull in a huge crowd. The venue changes month to month and this one was in a small back room of a bar. A friend of Elaine's was the DJ.
When the evening was over, Elaine confided that she is about to give up on the Pop Up Disco concept. It is a full time job to promote the event on social media and the newspaper. Attendance was never as high as she had hoped so the profits don't justify all the hours she puts in to keep the concept alive. A young crowd had been offered a discount on the cover charge since they livened up the dance floor. Unfortunately most 50 somethings are content to stay at home rather than kick up some dust on a disco dance floor.